The trust factor in email - why BIMI matters

The trust factor in email - why BIMI matters

by Jalan Khann -
Number of replies: 0

Hi everyone, quick question - do you trust every email you receive? Probably not. And neither do your clients. That's why BIMI is so important. It's like a visual trust signal that lets people know that your emails are legitimate. But here's the catch - it only works if you have SPF, DKIM, and DMARC configured correctly. And if you want your logo to appear in Gmail, you'll also need a Verified Mail Certificate (VMC). It's a bit of a complicated process, but is it worth it? Higher open rates, more brand trust, and no risk of being perceived as a fraud. Want to get started? This guide explains everything: https://flowium.com/blog/bimi-email/.