NOTE: Developing an ethical framework for AI image generation is a personal endeavour. Some may prefer a series of questions to ask themselves before or during the process, while others may opt for a single statement, a checklist, or even an acronym. The key is to create a framework that aligns with your individual approach.

Brent's Ethical Framework for using AI image generation:

Here is an example of my framework, which I consider a tool – a guideline or living document that I can modify as needed. As conditions change or my workflow evolves, I can update my framework to reflect those new factors.

  1. Purpose: Why am I using AI instead of other tools?
  2. Originality: Am I using the style and technique of a living artist?
  3. Impact: Could this tool lead to more stereotypical or colonial images that might harm others?
  4. Message: What do I aim to communicate?
  5. Stakes: What are the consequences of this project?
  6. Audience: Who will view this image?


Here is what I am thinking about with each question:

  1. Purpose: Why am I using AI instead of other tools?
  • Is speed a critical factor?
  • Am I trying to create a technique I don't possess?
  • Could I use a licensed image, take a photo with my phone, or do I lack a clear understanding of the subject?
  1. Originality: Am I using the style and technique of a living artist?
  • I don't want to rely on someone else's creation to lend credibility to my work.
  • I believe artists should have control over how their art is used.
  1. Impact: Could this tool lead to more stereotypical or colonial images that might harm others?
  • Am I creating content that appropriates icons and images from another group?
  • Am I reinforcing colonial ideas and stereotypes?
  1. Message: What do I aim to communicate?
  • Why am I creating this image?
  • What is the intended message behind it?
  1. Stakes: What are the consequences of this project?
  • Is this image for a one-time use, like a PowerPoint presentation for a small meeting?
  • Is this image a permanent representation of my business, like a logo?
  • Is this image something I want to include in a published book?
  1. Audience: Who will view this image?
  • What does my audience expect?
  • What will resonate best with them?

Last modified: Monday, 10 June 2024, 2:43 PM