David wrote:
So, if OERu could get a simple statement of what is is, what pain point it addresses, how it works and how it is evaluated in a quality assurance context (an elevator pitch describing value for learners), you'd be on solid ground for the launch in late October 2013. ... I'm still looking for the compelling pitch that makes me pay attention and want to play hard for this team. Learners will feel similarly.
This is a big challenge for our OERu family -- but it is imperative that we get it right (or as best we can with the time and resources at our disposal). In some respects its a chicken-egg problem, not unusual during the "entrepreneurial" phases of a complex project with a BIG vision. We don't have the critical mass of courses assembelled yet, but we do have the critical mass of partners to achieve a fiscally sustainable and scalable model.
OK -- so an update of where we are at in preparing for the 1 November launch. With the volunteer help from a small group of individuals from OERu partners we've been working on the launch website. The OERu family serves two primary audiences, learners and prospective partners. For the launch website we're going to go with the following strapline for learners:
First-class, accessible and affordable education at your fingertips
for prosepective partners, our strapline is:
Distinctively open
So here's the homepage "pitch" for our audiences:
Learn with OERu
All you need is an internet connection, and you can study with us – no matter where you live! Study online for free, using open educational resources. Get your study credited towards an academic qualification, while paying significantly reduced fees.
Become an OERu partner
Join our philanthropic network and explore new business opportunities with us! Give more people access to affordable education. Our network of academic institutions, spanning five continents, is growing.
With time and more resouce, I'm sure we could do better - but this is what we have got. Fortunately everything is openly licensed, so derivative works and and incremental improvement is definitely on the cards! But I hope we're on reasonable solid ground for the launch.
We are very fortunate that Otago Polytechnic donated a small internal budget for the benefit of the OERu partnership in building the lauch website. Two put this in perspective, if each OERu partner donated the equivalent sum in cash or kind for OERu marketing, our market budget would be 1.3 times greater than the total annual cost of operating the entire infrastructure of the OERu network. The point being -- we have a very lean and nimble OERu machine which means we will achieve fiscal stustainability plus a guaranteed revenue stream to cover recurrent costs for our partners.
This is smart philanthropy ;-).