I think it is better to understand the contextual factors also. In sri lanka specially in higher education system mostly handled by the government sector.(University system).It means if you passed advance level (only 14% who passed the advance level goes to these universities)…you can go to government university. Only small number of private universities are approved by the university grant commission.(apex body in university system)….because of that there is a potential market for e-Learning in the education industry. But still awareness level is law…I think it is better to do small survey on awareness level of the people on that…this is better place to invest too…<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />