I am going to go out on a limb, and assume that trademark is fairly low on people’s hierarchy of interest. Most people don’t spend a lot of time worrying about the intricacies of trademark law during their daily activities.
There is a small irony in this, as we rely extensively on trademark law during our daily activities. Look around right now – I am willing to bet you can see at least TEN trademarks.
A trademark is a graphic, name or phrase which identifies a business and it’s products.
A trademark is obviously highly valued by the companies that own them – ‘Coca-Cola’, ‘Nike’ or ‘Chevrolet’ are all very recognizable names, which is clearly an advantage in the market.
Trademark is also an advantage to consumers. There is some degree of certainty that when a product has a given trademark on it, that the product will meet certain standards. These don’t have to be high standards, rather it’s the fact that consumers have an idea of what they will be receiving. At one of the local supermarkets, they sell ‘No Name’ brand products. The ‘No Name’ trademark identifies the products as suitable substitutes for the equivalent brand name product, but the expectation is that the price and quality will be lower.
So how important is Trademark in Post Secondary Education?