Blog entry by Nalin Abeysekera
In countries like sri Lanka, promotion in the marketing mix plays very important role.
Some time other factors of price, place and product is same or lower than competitors.
But from promotion Sellers try to get advantage. I s that a practice in other countries? How ethical that is(which product is not in good quality but using promotion try to persuade customers).
I think we must try to answer these problems broadly.....