My thoughts are aligned with Jim Taylor's on the point of a "living" plan.
I believe that OERu should take the perspective of creating a multi-year strategic plan with a three-year look-ahead and an annual review and revision process – an evergreen strategic plan, in other words.
The idea would be to have a strong vision, a clear mission statement and a set of goals and tactics that span three years, with actionable and measurable targets for the upcoming year, and further in some cases.
Factors that would be accounted for in the annual evergreen process would include new opportunities, issues that arise, and performance against mesaurable targets. Each of these factors would spur some part of the evergreening process of the overall strategy, vision and mission and help the OERu set the stretch targets and measures for upcoming years.
We've used a similar process at my own organization, BCcampus, and we produce our annual report at the same time that the refreshed strategic plan is also announced. There is demonstarted linkage between outcomes of the previous year's activities and what comes next.
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